Madison businesses purchase downtown building
By ELISA SAND, Staff Reporter
Downtown Madison businesses Power Promotions and Bulldog Media will be located under the same roof this fall.
Bulldog Media Group owners (left) Darin Namken and Todd Knodel and Power Promotions owners Scott and Deanna Backus stand in front of their new joint location on Egan Ave.
The two businesses, currently located on opposite sides of Egan Avenue, have jointly purchased the building currently occupied just partly by Bulldog Media Group. It is the former Montgomery Furniture downtown site, owned by Clark Sinclair.
Bulldog Media Group has offices on the second floor. The main floor has been vacant since Radio Shack moved into another Egan Ave. building in 2011.
The move won't take Power Promotions far. The company is just moving across the street, but the new site will double the space of its current location.
The joint purchase of the building was accomplished with an economic development loan from the Lake Area Improvement Corporation.
"The LAIC is pleased to provide funds to assist businesses expanding on main street," said LAIC Executive Director Julie Gross. "This is a positive step for Madison."
Bulldog Media will continue operations in the location but will now co-own the building and plans to remodel in the near future. Bulldog Media is an online marketing firm that works primarily with financial service companies, attracting new customers for credit cards and other financial services. The company currently has 17 employees.
"We are excited to remain part of the downtown business community," said Bulldog Media owner Darin Namken. "When we were just a small start-up company, Clark Sinclair provided us with a great opportunity for office space. Now, with the purchase of the building, we are able to continue developing our corporate atmosphere in downtown Madison. It has been a pleasure to work with Julie Gross and the LAIC to make this happen."
For Power Promotions, the move will allow the business to expand its inventory and services. Scott and Deanna Backus purchased the business, then called All Star Design, in 2008 and moved from the south bypass to Egan Ave. the next year. For the past five years, they have seen continued growth in high school and college sportswear, custom embroidery, screenprinting, promotional products and engraving.
"The larger location will allow us to carry more inventory for the area schools and businesses, in addition to increasing our DSU gear, and give us a larger presence in downtown Madison," said Scott Backus. "We are excited to expand our line of athletic wear and be able to operate and handle custom orders more efficiently. Madison and the surrounding area have been great to us, and we look forward to expanding our business while remaining on Egan Avenue. We are appreciative of Julie and the LAIC for their assistance."
The remodel will begin in July with Power Promotions moving toward the end of September. A grand opening for both businesses will be scheduled in the fall. Backus said that he already has interest in his current building.
Gross said the expansion of the local businesses coincides with the mission of a newly-formed task force -- Madison Downtown and Beyond. This group is looking at ways to enhance the vitality of the Madison area through retail opportunities and downtown economic development.
The LAIC loan fund plays an important role in the economic growth and development of Lake County. It's available to assist projects that contribute to economic development, job retention and/or creation, and/or improving growth opportunities.